{"id":163,"date":"2024-11-17T22:01:39","date_gmt":"2024-11-17T15:01:39","guid":{"rendered":"http:\/\/planb.vn\/?page_id=163"},"modified":"2024-11-17T22:01:39","modified_gmt":"2024-11-17T15:01:39","slug":"blog","status":"publish","type":"page","link":"https:\/\/planb.vn\/index.php\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;gcid-primary-color 0%|rgba(255,255,255,0) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;http:\/\/planb.vn\/wp-content\/uploads\/2024\/11\/0-8a5b860c-95f8-4e65-a913-6a90fa11ff05-1920&#215;1080.jpg&#8221; custom_padding=&#8221;||8vw||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; template_type=&#8221;section&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; custom_padding=&#8221;0px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; background_color=&#8221;gcid-primary-color&#8221; custom_padding=&#8221;60px|60px|60px|60px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22background_color%22%93}&#8221;][et_pb_heading title=&#8221;Exploring the Future of OOH and Digital Marketing&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;ddeb8c09-9078-4424-bc15-2efb6572e28e&#8221; title_text_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;0504de1e-f5ff-4281-ba60-cbbe4edf98bc&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Dive into insights and innovations shaping the landscape of branding and advertising technologies.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Discover More&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;ab15fb74-61a3-43aa-96b3-41e09aeef654&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;gcid-primary-color 30%|#ffffff 30%&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; template_type=&#8221;section&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22colorEnd%22,%22colorEnd%22%93,%22gcid-primary-color%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22colorEnd%22%93,%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22header_text_color%22%93,%22gcid-9a15b43a-75da-4015-a522-d0ef1179ded7%22:%91%22body_text_color%22%93}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Latest Insights in OOH and Digital Marketing&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;c33f07d9-41e0-421a-8799-5799df695cce&#8221; title_text_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_post_slider bg_overlay_color=&#8221;rgba(0,0,0,0.8)&#8221; offset_number=&#8221;0&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;ff5b0c90-99d5-45b1-b0c2-5b4e7eeac0dd&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_slider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blog posts_number=&#8221;3&#8243; offset_number=&#8221;0&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;3a376763-6eec-4e3b-9584-75f43ea48e8a&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Text &#038; Image&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; template_type=&#8221;section&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; custom_padding=&#8221;16%||16%||true|false&#8221; custom_padding_tablet=&#8221;8%||0%||false|false&#8221; custom_padding_phone=&#8221;8%||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Market Innovations and Technological Advancements&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;c33f07d9-41e0-421a-8799-5799df695cce&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Stay ahead of the curve with our in-depth updates on the latest market shifts and cutting-edge advertising technologies. From emerging trends in digital billboards to the integration of AI in marketing strategies, we provide comprehensive analyses and expert opinions to keep you informed and inspired. Discover how these advancements can transform your brand&#8217;s outreach and effectiveness in a rapidly evolving industry.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/planb.vn\/wp-content\/uploads\/2024\/11\/0-027b2b57-336f-4f8f-9786-c0797fea3d99-1920&#215;1080.jpg&#8221; title_text=&#8221;1920&#215;1080&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;6ed8fd5c-62c5-4100-98c3-7b8b6d2c2ee6&#8243; custom_margin=&#8221;|-30vw|||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Project&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; template_type=&#8221;section&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Innovative OOH Campaign for Leading Retailer&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;c33f07d9-41e0-421a-8799-5799df695cce&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Outdoor Advertising&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;f0c675ea-2574-4d0e-b725-30f8550a8550&#8243; title_text_color=&#8221;gcid-primary-color&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_image src=&#8221;http:\/\/planb.vn\/wp-content\/uploads\/2024\/11\/0-478f5869-eca8-4f34-86fe-068d32d15dbc-1080&#215;600.jpg&#8221; title_text=&#8221;1080&#215;600&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Client&#8221; module_class=&#8221;ai_ignore_all&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;f0c675ea-2574-4d0e-b725-30f8550a8550&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Our client, a top-tier retail chain, sought to enhance their brand visibility through a dynamic OOH campaign.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Date&#8221; module_class=&#8221;ai_ignore_all&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;f0c675ea-2574-4d0e-b725-30f8550a8550&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Completed: August 2023[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;My Role&#8221; module_class=&#8221;ai_ignore_all&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;f0c675ea-2574-4d0e-b725-30f8550a8550&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Retail Marketing[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; 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The campaign successfully increased foot traffic by 30% and significantly boosted brand recognition.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Testimonials&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; template_type=&#8221;section&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;What Our Clients Say&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;c33f07d9-41e0-421a-8799-5799df695cce&#8221; title_text_align=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf10d;||fa||900&#8243; icon_color=&#8221;gcid-secondary-color&#8221; align=&#8221;center&#8221; module_class=&#8221;ai_ignore_font_icon&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;c2c23269-d09e-4bca-9247-65cd5ecf15a9&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;ca5459fa-2abd-4000-9b59-3cb483bcc17e&#8221; text_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; text_text_color=&#8221;gcid-heading-color&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22link_text_color%22,%22link_text_color%22%93,%22gcid-heading-color%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22,%22text_text_color%22%93,%22gcid-secondary-color%22:%91%22quote_border_color%22,%22quote_border_color%22,%22quote_border_color%22%93}&#8221;]<\/p>\n<p>&#8220;Working with Plan B Vi\u1ec7t Nam was a game-changer for our brand. 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